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Jeff’s passion, and pride in his family’s business, propelled BTN from being a first-time home improvement store and supermarket supplier, to International Grower of the Year in 2022. The level of entrepreneurial spirit Jeff carries with him everyday is contagious and is clear in the drive and passion those who work with him also possess. Jeff’s career began after graduating from the University of Guelph in 1991 where he studied Horticulture. When he first started working for the family business as a grower, BTN was primarily landscape suppliers. Shortly after Jeff’s start, BTN began selling to home improvement stores and supermarkets (1993). As BTN continued to flourish and grow, so did Jeff’s role at the company. He moved from grower, to sales, VP of sales, President and then in 2009 when he purchased Brookdale Treeland Nurseries Limited, he became the CEO. Since that day Jeff has created a familial environment for all his workers and propelled this company into a leader of horticulture. He has served on many industry boards and committees throughout his career and is currently the Treasurer of Landscape Ontario and Grower’s Chair of the Canadian Nursery & Landscape Association. Outside of the industry, Jeff is a board member of the Young Presidents Organization as well as a co-founder of Friends for Life, a cancer research charity which he founded with his wife Carol. During his free time, Jeff is playing hockey, or guitar, travelling, and spending time with family and friends.